5 Tips on Automating Social Media Marketing

5 Tips on Automating Social Media Marketing

Whether you’re a freelancer, small business owner, or another sort of social media professional, you want your social media tasks to be more efficient. You certainly don’t want to sacrifice quality, but you want to spend more time with customer contact, strategy and other activities…

I Don't Need to Advertise because word of mouth is working just fine

I Don't Need to Advertise because word of mouth is working just fine

Whoa, whoa, whoa. Paid advertising? Isn’t the whole point of inbound marketing that your wisdom and wit bring customers to you rather than your wallet? Well, sort of. Inbound marketing is about creating a reputable and accessible presence for qualified customers to discover along their…

Boost your small business's social media to attract your target audience with A/B testing

Boost your small business's social media to attract your target audience with A/B testing

Many social media marketing professionals take advantage of A/B testing, but small business don’t always take advantage of this resourceful tool. Many small businesses are not even aware of A/B testing which involves using multiple headlines for the same piece of content. This method is…

How To Calculate Your Social Media Marketing And Social Advertising ROI

How To Calculate Your Social Media Marketing And Social Advertising ROI

Social media ROI is a hot topic for businesses. Has your business ever wasted resources on social media marketing internally? Or, hired a social media marketing expert who didn’t deliver actual business results? Whether you are investing your own time or a good chunk of change…

W+K India's First Nike Ad Celebrates the Power of Sport in Women's Lives

That basically was a visual manifesto where movement feels revolutionary… Sadly, sport in India has a massive image problem, particularly for women.” So says Mohamed Rizwan, creative director at Wieden + Kennedy India. This represents an interesting challenge for a client like Nike. “What we…