Marketers to Make Square-Shaped Videos for Facebook

Marketers to Make Square-Shaped Videos for Facebook

Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook news feeds in the past year. Like the popular videos before, these ones had the brand engagement as the end goal.At first glance, the video seems like the type of garden-variety campaign Facebook has been pushing brands to design for a couple years as it builds up its ad business on sibling app Instagram. The idea is that square video works on Facebook and, more…
The conversational news roundup TheSkimm, for instance, stated that it has over three million subscribers. Lena Dunham and Jenni Konner’s Lenny Letter claims hundreds of thousands. That reach is valuable when drawing readers to websites’ homepages keep getting tougher. Both are now focused on building sustainable businesses, backed by venture capital at TheSkimm and by magazine powerhouse Hearst in the case of Lenny.


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