star_border Social media ROI is a hot topic for businesses. Has your business ever wasted resources on social media marketing internally? Or, hired a social media marketing expert who didn’t deliver actual business results? Whether you are investing your own time or a good chunk of change…
Whether you’re a freelancer, small business owner, or another sort of social media professional, you want your social media tasks to be more efficient. You certainly don’t want to sacrifice quality, but you want to spend more time with customer contact, strategy and other activities…
Whoa, whoa, whoa. Paid advertising? Isn’t the whole point of inbound marketing that your wisdom and wit bring customers to you rather than your wallet? Well, sort of. Inbound marketing is about creating a reputable and accessible presence for qualified customers to discover along their…
Use These 5 Email Receipt Marketing Tactics to Get More Sales People involved in email marketing frequently overlook the email receipt. Every time someone makes a purchase from your store they get an email receipt. You can use it as an amazing way to connect with…
Many social media marketing professionals take advantage of A/B testing, but small business don’t always take advantage of this resourceful tool. Many small businesses are not even aware of A/B testing which involves using multiple headlines for the same piece of content. This method is…
As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed… Email newsletters are just as effective when working with existing customers, as they were from the very start. With whole digital-media startups built on their backs and traditional publishers like The…
That basically was a visual manifesto where movement feels revolutionary… Sadly, sport in India has a massive image problem, particularly for women.” So says Mohamed Rizwan, creative director at Wieden + Kennedy India. This represents an interesting challenge for a client like Nike. “What we…
Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook news feeds in the past year. Like the popular videos before, these ones had the brand engagement as the end goal.At first…
